Joe’s Creative Process: Crafting a Custom Design for an Energy Drink

Joe is the real deal—an insanely talented designer and illustrator, skater, and chopper rider. His art roots go way back to high school, where he studied graphic design, drawing inspiration from album covers, skateboard graphics, cartoons, and vintage posters. His biggest artistic influence? The legendary Jim Phillips.
In this video, you’ll see Joe in action, crafting a custom illustration for an energy drink. The challenge? Designing something that perfectly fits the product’s unique vibe. Watch as he blends different characters into one epic design, using his diverse skill set and creative tools to bring it all to life.
Hit play and enjoy the ride!

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